Wow factor floors

Great to see our encaustic and geometric  tiles in the May issue of Homes & Antiques magazine – with business on the increase we’ve launched a new dedicated website www.thevintagefloortilecompany.co.uk take a look or call in at our Cotswold showroom – large stocks and friendly advice.

Neil Carmichael visits MASCo

 

 

 

A visit from prospective parliamentary candidate, Neil Carmichael

We were pleased to welcome to the MASCo yard the Conservative Party candidate for Stroud, Gloucestershire. Neil took a genuine interest in our sustainability projects, locally and around the country, and he was able to see first hand the derivation of this important arm of MASCo’s business.

In these photos, Neil Carmichael is given a tour of the showrooms by MASCo directors Steve Tomlin and Debbie Kedge, and General Manager, Kevin Harris.

Debbie Kedge, Steve Tomlin, Neil Carmichael, Kevin Harris

Kevin Harris, Neil Carmichael and Steve Tomlin

 

X Factor for MASCo…almost

What’s happening in the X Factor house?

With a slightly longer ladder we could tell you because this week sees MASCo’s specialist dismantling team recovering a fine Portland stone portico from a private residence in London, just two doors along from the X Factor residence.

 

 

   P’zazz!

 

Nice curves

These finely carved 13ft high colonnade, being carefully removed to allow for an extension, will soon be on display and available for sale at MASCo’s Cotswold garden yard. An impressive addition to our diverse range of architectural features, alongside our landmark rotunda, gazebos, bandstand, pergola, imposing entrance from De Beers flagship London store, and the magnificent Portland stone facade.

For more information and prices, please get in touch: masco@mascosalvage.com or 01285 760886

 

Westminster Bridge – another perspective

 

 

 

In the mornings, these aptly-shaped shadows all point to the west side of Westminster Bridge, the side of the Houses of Parliament.

Another MASCo project!

MASCo: our identity, our name, our evolution…

Developing a brand image is not to be undertaken lightly, but earlier this year, it became apparent that the quality of our traditional reclaimed products, the care taken over presentation at our Cotswold garden yard and showrooms, and the range of specialist services we offer (sourcing, dismantling, design advice, restoration, conservation, consultancy), was not being communicated clearly enough in our marketing; and that’s not good for our customers, for our trade partners, or for the architectural salvage and reclamation industry.

Brand energy

Never the shrinking violets, we seized the opportunity and recruited a marketing professional to review and revitalise the MASCo brand. Not an easy task when there are so many aspects and channels to our business. The core logo, which you see applied to this blog and in our advertising, is underpinned by the ‘window’ concept. At first, you might think we’ve forgotten to insert a picture in the gold square, but no, it is a living window for looking into the MASCo world – sometimes looking at the past with our products, sometimes looking firmly forward into a sustainable future.

The sustainability logo

OakieDoakie – our wood flooring department with its own identity

What’s in a name?

Minchinhampton Architectural Salvage Company….it doesn’t really trip off the tongue. So, we’ve cleaned it up: MASCo Architectural Salvage. Or, just MASCo. Simple, focused and memorable. You will also find a summary of what we do written on our brand communications:

- Reclamation

- Specialist Dismantling

- Sustainability Consultancy

Roll out

The new MASCo identity is beginning to appear in advertising, e-flyers, marketing literature, and online directories, like the Construction Centre. Soon, you’ll see us on signs and our vehicles. And, the big one, a brand new website which has been very carefully designed to work for our customers, including an online shop, customer case studies, special offers, and over 2000 stock items to browse. More on that later. And much more on our blog and Twitter as the MASCo story continues to be told…

Examples

The icing on the cake…from a happy customer

 

 

 

Drama and a sweet-toothed dilemna at the MASCo yard!

A customer, very happy with the service and advice she’d received from MASCo (quoting her, of course), delighted the team with a box of four delicious-looking cakes.

But we are more than four…it’s no exaggeration to suggest a Mexican stand off was brewing under the late morning sun at MASCo’s Cotswold reclamation yard. Fortunately, one of our directors, Debbie Kedge (pictured), stepped in with an authoritative air, took posession and removed the delicacies from the baying mob.

 

 

 

 

 

 

 

 

 

There was just time to take this photograph of Debbie with the cakes next to one of our many beautiful roll top baths in the new bathroom showroom, before she disappeared into the oak flooring section. We haven’t seen her since…although we did find an empty cake box…!