Developing a brand image is not to be undertaken lightly, but earlier this year, it became apparent that the quality of our traditional reclaimed products, the care taken over presentation at our Cotswold garden yard and showrooms, and the range of specialist services we offer (sourcing, dismantling, design advice, restoration, conservation, consultancy), was not being communicated clearly enough in our marketing; and that’s not good for our customers, for our trade partners, or for the architectural salvage and reclamation industry.
Brand energy
Never the shrinking violets, we seized the opportunity and recruited a marketing professional to review and revitalise the MASCo brand. Not an easy task when there are so many aspects and channels to our business. The core logo, which you see applied to this blog and in our advertising, is underpinned by the ‘window’ concept. At first, you might think we’ve forgotten to insert a picture in the gold square, but no, it is a living window for looking into the MASCo world – sometimes looking at the past with our products, sometimes looking firmly forward into a sustainable future.
The sustainability logo
OakieDoakie – our wood flooring department with its own identity
What’s in a name?
Minchinhampton Architectural Salvage Company….it doesn’t really trip off the tongue. So, we’ve cleaned it up: MASCo Architectural Salvage. Or, just MASCo. Simple, focused and memorable. You will also find a summary of what we do written on our brand communications:
- Reclamation
- Specialist Dismantling
- Sustainability Consultancy
Roll out
The new MASCo identity is beginning to appear in advertising, e-flyers, marketing literature, and online directories, like the Construction Centre. Soon, you’ll see us on signs and our vehicles. And, the big one, a brand new website which has been very carefully designed to work for our customers, including an online shop, customer case studies, special offers, and over 2000 stock items to browse. More on that later. And much more on our blog and Twitter as the MASCo story continues to be told…
Examples
