MASCo’s new website
Christmas comes early for MASCo Architecural Salvage with the launch of our interactive website.
Building on our new brand identity and the rapid growth of the business, we wanted a website that would really benefit our customers. At mascosalvage.com you will find:
- Online shopping and product ordering
- Special offers and discounts exclusively for our website customers
- Featured items showcasing our latest products and items of particular interest
- Case studies of our recent salvage and customer projects
- Most popular items being bought by MASCo customers
- Latest news from the reclamation industry and MASCo’s sustainability blog
- and an outline of our Services in sourcing, design advice, restoration and conservation.
Happy Christmas and Happy browsing!
Posted in MASCo brand
Tagged brand, case studies, Christmas, customers, featured items, MASCo architectural salvage, MASCO sustainability, MASCo website, mascosalvage.com, online ordering, online shopping, special offers
Is it a giant mole problem? … Is it a Teletubby invasion?… keep guessing, or just read on. It’s much more / less exciting.
25 tonnes of gravel delivered to our main yard in the Cotswolds. Well, we don’t want our customers getting wet feet or falling over or having a mediocre visiting experience while browsing the MASCo garden yard, do we? It’s amazing how a bit, or rather a lot, of gravel can put a smile on your face on a dark wet wintery afternoon. Good old gravel!
Developing a brand image is not to be undertaken lightly, but earlier this year, it became apparent that the quality of our traditional reclaimed products, the care taken over presentation at our Cotswold garden yard and showrooms, and the range of specialist services we offer (sourcing, dismantling, design advice, restoration, conservation, consultancy), was not being communicated clearly enough in our marketing; and that’s not good for our customers, for our trade partners, or for the architectural salvage and reclamation industry.
Never the shrinking violets, we seized the opportunity and recruited a marketing professional to review and revitalise the MASCo brand. Not an easy task when there are so many aspects and channels to our business. The core logo, which you see applied to this blog and in our advertising, is underpinned by the ‘window’ concept. At first, you might think we’ve forgotten to insert a picture in the gold square, but no, it is a living window for looking into the MASCo world – sometimes looking at the past with our products, sometimes looking firmly forward into a sustainable future.
The sustainability logo
OakieDoakie – our wood flooring department with its own identity
What’s in a name?
Minchinhampton Architectural Salvage Company….it doesn’t really trip off the tongue. So, we’ve cleaned it up: MASCo Architectural Salvage. Or, just MASCo. Simple, focused and memorable. You will also find a summary of what we do written on our brand communications:
- Specialist Dismantling
- Sustainability Consultancy
The new MASCo identity is beginning to appear in advertising, e-flyers, marketing literature, and online directories, like the Construction Centre. Soon, you’ll see us on signs and our vehicles. And, the big one, a brand new website which has been very carefully designed to work for our customers, including an online shop, customer case studies, special offers, and over 2000 stock items to browse. More on that later. And much more on our blog and Twitter as the MASCo story continues to be told…
Posted in MASCo brand, Reclamation & Salvage, Sustainability
Tagged advertising, architectural salvage, blog, brand, brand communications, conservation, construction centre, Cotswold, customers, design, dismantling, e-flyer, identity, image, logo, marketing, MASCo, Minchinhampton, OakieDoakie, online directories, online shop, reclaimed, reclamation, restoration, showroom, signs, sourcing, special offers, Sustainability, trade, twitter, website, wood flooring