The RICS survey
Interesting corporate reporting shows that China and Brazil are taking Sustainability more seriously than USA and others, according to the RICS survey.
Why, whenever you get a group of business people together of any stature, do they quickly boast their sustainability consciousness and then quickly add the rider, usually as an under their breath aside, some pejorative about it being a drag on commerce (again adding …”don’t quote me, of course!” ).
Speak out and grasp real sustainability
If our captains of industry think sustainability is optional and an inconvenience, tolerated for political correctness, then let them have the courage to be open and say so publicly. Their reluctance to lift their heads above the parapet is cowardly and damaging to industry if they are correct.
If, as most people increasingly believe, we confront a global problem of enormous magnitude that has to be addressed with urgency and resources, then our leaders of commerce need to understand they are blindly leading us into an environmental cataclysm if they fail to grasp real sustainability.
Surely they understand that these are the alternatives and they are either failing to provide leadership or are placing commercial self interest above what they should know needs to be done.
Sustainability = Common Sense Management
MASCo Sustainability has demonstrated repeatedly that sustainability represents the highest levels of efficiency and commercial effectiveness. Our clients have discovered, albeit reluctantly or belatedly, that they can make better profits from sustainable management of resources and materials. Many of our proposals and recommendations can be seen as commonsensical, but you would never believe how many companies fail to see the obvious and whose management do not understand what’s happening in the workplace.
Commercial confidentiality prevents naming and shaming, but the evidence of profligate waste, poor planning and the failure to integrate management thinking we have well documented for future reference.
Before it is too late, corporations and the wider business community need to address Sustainability with vigour and sincere commitment.
We have “forgiven” or chosen to defer our anger with failed bankers….this time, we need to establish that the right to make profit is a two sided privilege that carries responsibility that cannot be waived if things go badly wrong next time.
Find out more about MASCo Sustainability by contacting us.
